A Marketing research study for a modified business center concept model for Lee Designs Inds., Inc.- LUXUS® first.original

Date of Publication

2013

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Marketing Management

Subject Categories

Advertising and Promotion Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Bienvenido Encarnacion

Defense Panel Chair

Carmelita Walton

Defense Panel Member

Jobeth Fernandez

Abstract/Summary

This paper is a descriptive study that determined if the modified business center concept model of Luxus Inc. is acceptable to its target market.

This paper analyzed three industries: the furniture, the virtual office, and the business center industries. To analyze the industries problems, competitive advantage, and the opportunities they present, the STEEPLE analysis, Porters Five Forces Framework, and the SWOT matrix were utilized.

It was determined that the intelligent office industry, composed of the virtual office and business center industries, is an emerging industry. This paper tackled how the opportunities present in the rise of the intelligent office industry can be taken advantage of by the furniture industry.

This paper likewise determined the target market of the intelligent office industry, their extent of awareness and experience, and their willingness to try new work settings. This paper also determined what services the modified business center should offer and at what optimal price range they should offer them. Finally, the paper determined the location that the target market prefers the modified business center to be situated at.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTU022068

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

2 computer optical disc ; 4 3/4 in.

Keywords

Business planning; Business enterprises; Strategic planning

Embargo Period

1-6-2022

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