A public relations informational kit for love yourself
Date of Publication
2013
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Organizational Communication
Subject Categories
Communication
College
College of Liberal Arts
Department/Unit
Communication
Thesis Adviser
Miguel Q. Rapatan
Abstract/Summary
The purpose of this study is to ensure that Love Yourself, a non-profit, non-government organization who caters to the high-risk population of HIV/AIDS in the Philippines would build mutual understanding and equally beneficial relationships with their primary target audience. The proponents used qualitative research methods in the communication audit process, which involved participant observation and in-depth interviews. The group has determined that a Public Relations Informational Kit is the most fitting answer to the organization's needs of relaying important information and messages to their target audience in a given time frame. The kit consists of two primers that are used in their quarterly HIV summits, one would cover the basic HIV/AIDS information while the other would focus on Love Yourself's identity and approach to the advocacy. An informational video is also included
Abstract Format
html
Language
English
Format
Accession Number
TU18056
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
34 leaves 28 cm.
Keywords
AIDS (Disease)--Moral and ethical aspects; HIV-positive persons--Social networks
Recommended Citation
Capistrano, A. G., Edillor, P. Y., & Tanchanco, N. B. (2013). A public relations informational kit for love yourself. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/10447
Embargo Period
11-24-2021
