An exploratory study on the personal preferences of customers and behavior of salespeople that influence a salesperson-customer relationship in selected stores in Metro Manila.
Date of Publication
2002
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Psychology
Subject Categories
Psychology
College
College of Liberal Arts
Department/Unit
Psychology
Abstract/Summary
The study aims to determine the preferences of customers and behaviors of salespeople that may influence an effective salesperson-customer relationship. Participants were salespeople and customers of chosen retail clothing stores selling mostly jeans which were located at the Glorietta Mall, Makati Participants were selected through judgment/purposive sampling, and were asked to fill out questionnaires for the researchers to obtain the data they needed. Results showed that with regards to behavior, there is a close match between what salespeople and customers consider significant and effective. As for demographics, salespeople prefer customers who are male, heterosexual, and middle-aged. On the other hand, customers prefer salespeople who are young and female, and they have no particular preference on the salesperson's gender orientation.
Abstract Format
html
Language
English
Format
Accession Number
TU11025
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
108 leaves ; Computer print-out.
Keywords
Sales personnel--Psychology; Customer services.
Recommended Citation
Lo, H. F., Salazar, I. C., & Tianzon, ,. F. (2002). An exploratory study on the personal preferences of customers and behavior of salespeople that influence a salesperson-customer relationship in selected stores in Metro Manila.. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/10380
Embargo Period
9-15-2021
