A volunteer recruitment strategy for the institute of women's studies

Date of Publication

2016

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Communication Arts

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Carlo Magno P. Figueroa

Defense Panel Member

Gerardo A. Mariano
Jan Michael Alexandre C. Bernadas
Ameurfina L. Kok

Abstract/Summary

Institute of Women's Studies (IWS) has inadequate number of participation in Trainer's Training program, which can become trainers in the future, because of ineffective recruitment method and recruitment materials. Hence, the proponents constructed communication strategy and communication materials (i.e. website, blog, brochure, facebook page, and referral call and email templates) specifically designed for recruitment. The organizational communication problem and the intervention were supported by Allen et al.'s Model of proposed relationships among media, features, outcomes, and recruiting decision variables (2004) and other supplementary frameworks. These frameworks were applied in auditing (i.e. qualitative and quantitative content analysis, semi-structured interviews, and participant observations) the problem and evaluating (i.e. semi-structured interviews) the intervention.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU19912

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

100 foliations : illustrations (some color) ; 28 cm + ; 1 computer disc + ; 2 supplements.

Keywords

Women; Women's studies

This document is currently not available here.

Share

COinS