Lilaya

Proponent/s Name/s (Last Name, First Name, Middle Initial)

• Naomi Remo Aquino, De La Salle UniversityFollow
• Matthea Mican Magnayi Delfino, De La Salle UniversityFollow
• Erinloise Sagun San Gabriel, De La Salle UniversityFollow
• Zachary Lyle Quiñones Ultado, De La Salle UniversityFollow
• Hannah Nicole Elazegui Zavalla, De La Salle UniversityFollow

Document Types

Business Presentation

Research Theme (for Paper Presentation and Poster Presentation submissions only)

Entrepreneurship, Business Management, and the Organization (EBO)

School Name

De La Salle University - Laguna Campus

Track or Strand

Accountancy, Business, and Management (ABM)

Research Advisor (Last Name, First Name, Middle Initial)

Estrada-Esguerra, Nerisse, G.

Start Date

23-6-2026 1:30 PM

End Date

23-6-2026 3:00 PM

Zoom Link/ Room Assignment

DLSU Manila Campus (In-person) - Don Enrique T. Yuchengco Hall - Y606

Abstract/Executive Summary

Founded on October 30, 2025, Lilaya is a sustainable accessory brand bridging eco-friendly innovation with accessible fashion. Currently in the product diversification stage, the venture produces "Blumebeads"— handcrafted accessories made from invasive water hyacinths from Laguna de Bay. This unique positioning is supported by a partnership with Sta. Rosa Livelihood Organization Inc. (SLOI), Lilaya’s primary manufacturer. Operating as a sole proprietorship for simplicity, Lilaya is managed by five students with skills in leadership, logistics, conflict mediation, accounting, and digital design. The venture is supported by De La Salle University and hands-on mentorship from a research advisor.

Marketing focuses on digital teasers and campus bazaars for market penetration, targeting Gen-Z students who value self-expression. While fast-fashion and bazaar competitors benefit from standardized distribution, Lilaya differentiates through its handcrafted, sustainable designs and multifunctional pieces, wearable as hairpins, necklaces, or charms. The accessory industry is saturated but versatile. Lilaya meets the demand for unique, ethically made accessories.

The founding team initiated operations with a ₱10,000 equity investment (₱2,000 per member), a self-funding strategy suited for student entrepreneurs. Initial startup costs totaled ₱9,783, allocated to product development (₱6,000), marketing (₱2,288), and operations (₱1,495). This capital, sourced from personal funds, will be recouped through business revenue. Guided by Sustainable Development Goal 12: Responsible Consumption and Production, Lilaya seeks to empower conscious consumer choices and foster a socially responsible community.

Keywords

multifunctional accessories; water hyacinth; responsible consumption; partner organization; Santa Rosa Livelihood Organization Inc. (SLOI)

Business Presentation Type (for Business Presentation submissions only)

Business Concept

Initial Consent for Publication

yes

Statement of Originality

yes