Factors Influencing Digital Technology Adoption and Use Among MSMEs in Indonesia

Authors

Andry Manodotua Panjaitan, Pelita Harapan University, IndonesiaFollow
Niko Sudibjo, Pelita Harapan University, Indonesia
Cahya Pulupi Meilani, Pelita Harapan University, Indonesia

JEL Classification System

L26, M15

Abstract

The purpose of this study is to see how attitudes toward behavior, subjective norms, and digital technology literacy affect adoption intentions and their impact on digital technology usage behavior in small and medium enterprises in Indonesia. This study used 532 MSME samples and tested them using SEM PLS analysis. The test findings showed that eight proposed hypotheses were accepted, and one was rejected. Digitally literate MSME owners and leaders can increase market awareness and set clear digital transformation goals for their companies. Furthermore, with government support for technology in MSMEs, digital technology is expected to be used not just for marketing but also for innovation and company development, serving as a reference for the government to assess whether the support provided is optimal or needs improvement. Thus, the focus is on MSMEs in Indonesia, which may not apply to MSMEs in other industries or geographic areas with different economic, cultural, and regulatory environments.

Recommended Citation

Panjaitan, Andry Manodotua; Sudibjo, Niko; and Meilani, Cahya Pulupi (2025) "Factors Influencing Digital Technology Adoption and Use Among MSMEs in Indonesia," DLSU Business & Economics Review: Vol. 35: No. 1, Article 2.
DOI: https://doi.org/10.59588/2243-786X.1052
Available at: https://animorepository.dlsu.edu.ph/ber/vol35/iss1/2