Does the Organizer’s Reputation Affect Exhibitors’ Satisfaction?

Authors

Luz Suplico, De La Salle University, Manila, PhilippinesFollow
Reynaldo Bautista Jr., De La Salle University, Manila, Philippines
Carlo Saavedra, De La Salle University, Manila, Philippines

JEL Classification System

D21, L21, M31

Abstract

This research surveyed 229 exhibitors of the Manila FAME Trade Fair held last October 19–21, 2018, in the Philippines to find out if the trade fair organizer’s reputation was significant to exhibitors’ satisfaction. The other variable that was studied to determine if they affected exhibitors’ satisfaction was the quality of service dimensions of booth design and layout, exhibition logistics, venue services, and show management. The quality of these service dimensions was tested using structural equation modeling to determine if there is a relationship between the quality of the service dimensions and the trade fair organizer’s reputation, exhibitors’ satisfaction, and behavioral intentions. The behavioral intentions were re-exhibit intentions and word- of-mouth (WOM) intentions. The findings showed that only the trade fair organizer’s reputation was significant to exhibitors’ satisfaction. The quality of the service dimensions was not significant to exhibitors’ satisfaction. However, the exhibitors’ satisfaction was significant to behavioral intentions (re-exhibit intentions and WOM intentions).

Recommended Citation

Suplico, Luz; Bautista, Reynaldo Jr.; and Saavedra, Carlo (2021) "Does the Organizer’s Reputation Affect Exhibitors’ Satisfaction?," DLSU Business & Economics Review: Vol. 30: No. 2, Article 10.
DOI: https://doi.org/10.59588/2243-786X.1110
Available at: https://animorepository.dlsu.edu.ph/ber/vol30/iss2/10