JEL Classification System
L26, M00, Q01, Q26, Q56
Abstract
The study aimed at determining the effect of perceived desirability through perceptions on normative, regulatory, and cognitive profile; and perceived feasibility through effectiveness in marketing, innovation, management, risk-taking, and financial control measures to the sustainable growth intention of micro, small, and medium tourism establishments in an untapped tourism destination in the Philippines. Data was gathered through a survey of 95 respondents using a survey questionnaire, and was analyzed through multiple linear regression. Results indicate that only the perception on the cognitive profile was significant among the perceived desirability measures, and the effectiveness of financial control, among the perceived feasibility measures.
Recommended Citation
Ebdane, Tia Mare L.
(2019)
"Entrepreneurial Intention Towards Sustainable Growth: The Case of Tourism MSMEs,"
DLSU Business & Economics Review: Vol. 28:
No.
3, Article 3.
DOI: https://doi.org/10.59588/2243-786X.1196
Available at:
https://animorepository.dlsu.edu.ph/ber/vol28/iss3/3
Included in
Accounting Commons, Economics Commons, Finance and Financial Management Commons, Marketing Commons
