The Mediate Effect of Employee Engagement on the Relationship between Perceived Employer Branding and Discretionary Effort

Authors

Burawat Piyachat, Rajamangala University of Technology Thanyaburi, Thanyaburi, Pathumthani, ThailandFollow
Kuntonbutr Chanongkorn, Rajamangala University of Technology Thanyaburi, Thanyaburi, Pathumthani, ThailandFollow
Mechinda Panisa, Rajamangala University of Technology Thanyaburi, Thanyaburi, Pathumthani, ThailandFollow

JEL Classification System

M1; M2

Abstract

The purpose of this study is to test the relationships among employer branding, employee engagement, and discretionary effort via the effect of employee expectation. A survey was conducted with 1,349 current employees working in Thai petroleum industry. The results indicated that there were strong positive relationships between employer branding and employee engagement, employee engagement and discretionary effort, employer branding and discretionary effort, employer branding and employee expectation, and employee expectation and employee engagement. The results further indicated that there was a partial effect of employer branding on employee engagement through employee expectation, while there was also a partial effect of employer branding on discretionary effort through employee engagement.

Recommended Citation

Piyachat, Burawat; Chanongkorn, Kuntonbutr; and Panisa, Mechinda (2014) "The Mediate Effect of Employee Engagement on the Relationship between Perceived Employer Branding and Discretionary Effort," DLSU Business & Economics Review: Vol. 24: No. 1, Article 7.
DOI: https://doi.org/10.59588/2243-786X.1294
Available at: https://animorepository.dlsu.edu.ph/ber/vol24/iss1/7