Abstract
Investment of money in the early stage of a person’s life will make him/her stress free later in life. Among the different modes of investment, life insurance investment is a wise decision. It protects the policyholder’s family from financial crisis if he/she dies earlier. Normally, lots of efforts are needed to sell life insurance products by the officers. There are several factors, which influence a person to invest in insurance policy. But in this research study only the socio-economic variable is taken into consideration. The main aim of this study is to determine the extent of influence of socio-economic variable in motivating the policyholder to invest in life insurance products.
Recommended Citation
Balachandar, Prof. G.; Panchanatham, Dr. N.; and Subramanian, Dr. K.
(2011)
"Social Variables Motivating Policyholder to Invest in Life Insurance Products,"
DLSU Business & Economics Review: Vol. 21:
No.
1, Article 3.
DOI: https://doi.org/10.59588/2243-786X.1575
Available at:
https://animorepository.dlsu.edu.ph/ber/vol21/iss1/3
