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Home > PUBLICATIONS > BER > Vol. 18 > No. 1 (2025)

 

Volume 18, Number 1 (2025)

Editorials

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Editor's Note
Marites Tiongco

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The Contributors
Marites Tiongco

Research articles

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Lagged Effect of TV Advertising on Sales Lagged Effect of TV Advertising on Sales of an Intermittently Advertised Product of an Intermittently Advertised Product
Cesar C. Rufino

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Lost and Found Again: Subjective Norm in Gym Membership
Octavia Leeman and Jaime S. Ong

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A Preliminary Exploration of Generational Similarities and Differences in Values between the United States, United Kingdom, Iceland, Japan, Korea, Colombia and the Philippines
Arnel Onesimo Uy, Edward F. Murphy Jr, Regina A. Greenwood, Jaime A. Ruiz-Gutierrez, Terrell G. Manyak, and Bahaudin Mujtaba

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Benchmarking the Home Pages of the Top Multinational Manufacturing Corporations in the Philippines
Jeden O. Tolentino

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The Patent System and the Quest for Affordable Medicines
Christopher E. Cruz

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Planning or Warfare: On Urban Allocation of Land
Syed A. Samad

 
 
 
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eISSN: 2243-786X

ISSN: 0116-7111

 

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