Abstract
This study on Public Perceptions on Direct Selling: Metro Manila versus Selected Places in the World is part of a global study on Direct Selling Perceptions: An International Perspective with the United Kingdom as the lead country conducting the global study. The author was given permission to present the Philippine study on how Filipinos, Metro Manilans in particular, perceive direct selling on various relevant aspects and how their perceptions compare with selected places in the world. The study provides insights on attitude on direct selling like image of direct selling, image of direct sellers, value for money of products, convenience of direct selling, and pressure to buy. It likewise reveals attitude towards characteristics of direct sellers like their courtesy and friendliness, honesty and sincerity, professional approach, pressure to buy, interest on specific needs, responsiveness, knowledge of products, and ability to guarantee. The paper concludes that direct selling perceptions in the Philippines is generally perceived favorably, except in some aspects like pressure to buy. However, the rest of the world generally has more positive results vis-à-vis the Philippines.
Recommended Citation
Garcia, Leonardo R. Jr.
(2004)
"Public perceptions on direct selling: Metro Manila versus selected places in the world,"
DLSU Business & Economics Review: Vol. 15:
No.
1, Article 4.
DOI: https://doi.org/10.59588/2243-786X.1666
Available at:
https://animorepository.dlsu.edu.ph/ber/vol15/iss1/4
