Does Altruism Affect Purchase Intent of Green Products? A Moderated Mediation Analysis

Authors

Reynaldo Bautista Jr., De La Salle University, Manila, Philippines
Rayan Dui, De La Salle University, Manila, Philippines
Luz Suplico Jeong, De La Salle University, Manila, PhilippinesFollow
Miguel Paolo Paredes, De La Salle University, Manila, Philippines

Recommended Citation

Bautista, Reynaldo Jr.; Dui, Rayan; Jeong, Luz Suplico; and Paredes, Miguel Paolo (2020) "Does Altruism Affect Purchase Intent of Green Products? A Moderated Mediation Analysis," Asia-Pacific Social Science Review: Vol. 20: Iss. 1, Article 14.
DOI: https://doi.org/10.59588/2350-8329.1290
Available at: https://animorepository.dlsu.edu.ph/apssr/vol20/iss1/14