A demographic analysis of delighters of B2C website storefronts: What surfers mistakenly think are not important features of B2C storefronts

Authors

Rumel V. Atienza, De La Salle University, Manila

College

Gokongwei College of Engineering

Department/Unit

Industrial Engineering

Document Type

Article

Source Title

Philippine Industrial Engineering Journal

Volume

2

Issue

2

First Page

47

Last Page

60

Publication Date

10-2005

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Recommended Citation

Atienza, R. V. (2005). A demographic analysis of delighters of B2C website storefronts: What surfers mistakenly think are not important features of B2C storefronts. Philippine Industrial Engineering Journal, 2 (2), 47-60. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/9927

Keywords

Storefronts; Business-to-consumer

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

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