A conceptual validation of Sherif's trichotonomy on the latitudes (zones) of acceptance, neutrality and rejection as applied to marketing-related issues
College
Ramon V. Del Rosario College of Business
Department/Unit
Business Management
Document Type
Article
Source Title
The DLSU Business and Economics Review
Volume
4
Issue
1
First Page
99
Last Page
108
Publication Date
1999
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Recommended Citation
Arevalo, A. R., & Badillo, R. D. (1999). A conceptual validation of Sherif's trichotonomy on the latitudes (zones) of acceptance, neutrality and rejection as applied to marketing-related issues. The DLSU Business and Economics Review, 4 (1), 99-108. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/9828
Disciplines
Marketing
Keywords
Consumer behavior
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
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