A brand image study of Philippine brands in selected product categories

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Article

Source Title

URCO Digest

Volume

4

Issue

2

First Page

5

Last Page

5

Publication Date

12-2002

html

Disciplines

Advertising and Promotion Management

Keywords

Advertising--Brand name products; Marketing--Philippines

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

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