Digitalization: A way forward for Filipino MSMEs during the COVID-19 pandemic

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Document Type

Article

Source Title

DLSU Business Notes and Briefings

Volume

9

Issue

2

Publication Date

3-2021

Abstract

This article focuses on MSMEs that tried to weather the crisis and those that found innovative means to survive. We discuss the following: (1) the adjustments or innovations that MSMEs have done during the pandemic; (2) what the government has done to support or complement the changes being undertaken by MSMEs; and (3) a call to action meant to address the current survival – and eventually thriving – of MSMEs through digitalization and the rapid adoption of digital technologies.

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Disciplines

Entrepreneurial and Small Business Operations

Keywords

Small business—Technological innovations—Philippines; COVID-19 Pandemic, 2020- —Influence

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