Exploring the product development and sales process of an embedded for-profit social enterprises in the growth lifecycle phase: A grounded theory approach

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Document Type

Archival Material/Manuscript

Publication Date

11-2020

Abstract

Social enterprises represent an organizational form that can potentially hold the key to solving many societal problems. With these organizations’ balancing acts of pursuing business sustainability while pursuing social missions, it is essential to look at what strategies might be employed to ensure these organizations succeed. This study examines one exploratory case to shed light on the strategies employed in the product development and sales process of a successful social enterprise, Messy Bessy. Results reveal that the organization does not seem to have formal processes for both product development and sales.

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Disciplines

Entrepreneurial and Small Business Operations

Keywords

Social entrepreneurship

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