Adoption of e-payment systems in the Philippines
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising Department
Document Type
Article
Source Title
Jurnal ILMU KOMUNIKASI
Volume
18
Issue
1
First Page
123
Last Page
134
Publication Date
6-2021
Abstract
This study aims to explore factors affecting the Filipino consumers’ adoption of e-payment systems. Spearman correlation analysis was used to analyze data collected from 83 employees of a company’s Marketing Department who use online shopping payments. The results of the study showed that the significance of the constructs namely perceived risk, trust, security, use of web-assurance seals, perceived usefulness, and perceived advantage were inadequate to determine its relationships with the intention to adopt e-payment systems. Therefore, the factors used in this study are not the only drivers that would influence customers’ decisions.
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Recommended Citation
Raon, C. B., De Leon, M. V., & Dui, R. P. (2021). Adoption of e-payment systems in the Philippines. Jurnal ILMU KOMUNIKASI, 18 (1), 123-134. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/9460
Disciplines
Social and Behavioral Sciences | Technology and Innovation
Keywords
Electronic funds transfers—Philippines
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