Adoption of e-payment systems in the Philippines

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Article

Source Title

Jurnal ILMU KOMUNIKASI

Volume

18

Issue

1

First Page

123

Last Page

134

Publication Date

6-2021

Abstract

This study aims to explore factors affecting the Filipino consumers’ adoption of e-payment systems. Spearman correlation analysis was used to analyze data collected from 83 employees of a company’s Marketing Department who use online shopping payments. The results of the study showed that the significance of the constructs namely perceived risk, trust, security, use of web-assurance seals, perceived usefulness, and perceived advantage were inadequate to determine its relationships with the intention to adopt e-payment systems. Therefore, the factors used in this study are not the only drivers that would influence customers’ decisions.

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Disciplines

Social and Behavioral Sciences | Technology and Innovation

Keywords

Electronic funds transfers—Philippines

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