Integrating pre-purchase affect in product concept development

College

Gokongwei College of Engineering

Department/Unit

Industrial Engineering

Document Type

Article

Source Title

International Journal of Simulation and Process Modelling

Volume

3

Issue

4

First Page

195

Last Page

203

Publication Date

2007

Abstract

The pre-purchase Affect Model (PAM) was developed. It predicts how product criteria for purchase may engender affect. A field survey was conducted to determine what criteria consumers use to purchase electronic products and items of clothing. A total of 23 and 21 criteria were identified for buying clothing and electronic products, respectively. There were 11 types of criteria for clothes and nine for electronic products. The criteria were compared with the product attributes. If there was a match pre-purchase affect resulted. The use of the model will help define design attributes that are capable of eliciting affect.

Keywords: product design, affective product design, modelling

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Disciplines

Human Factors Psychology

Keywords

Product design—Psychological aspects; Consumers—Attitudes

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