The marketing implications of affective product design

College

Gokongwei College of Engineering

Department/Unit

Industrial Engineering

Document Type

Article

Source Title

Applied Ergonomics

Volume

38

First Page

723

Last Page

731

Publication Date

2007

Abstract

Emotions are compelling human experiences and product designers can take advantage of this by conceptualizing emotion-engendering products that sell well in the market. This study hypothesized that product attributes influence users emotions and that the relationship is moderated by the adherence of these product attributes to purchase criteria. It was further hypothesized that the emotional experience of the user influences purchase intention. A laboratory study was conducted to validate the hypotheses using mobile phones as test products. Sixty-two participants were asked to assess eight phones from a display of 10 phones and indicate their emotional experiences after assessment. Results suggest that some product attributes can cause intense emotional experience. The affect in designing products that convey users' personalities.

Keywords: Affective product design; Product design; Multilevel modelling, Phone design

html

Disciplines

Human Factors Psychology | Industrial Engineering

Keywords

Product design—Psychological aspects

Upload File

wf_no

This document is currently not available here.

Share

COinS