The poetry of brand-naming

Authors

Jaime S. Ong, De La Salle University, Manila

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

News Article

Source Title

Business World

Volume

26

Issue

237

First Page

S1/4

Last Page

S1/4

Publication Date

7-4-2013

html

Recommended Citation

Ong, J. S. (2013). The poetry of brand-naming. Business World, 26 (237), S1/4-S1/4. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/8824

Disciplines

Marketing

Keywords

Brand name products; Branding (Marketing)

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