Title

Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Document Type

Archival Material/Manuscript

Publication Date

12-2021

html

Disciplines

Growth and Development | Other Languages, Societies, and Cultures

Keywords

Consumer behavior—Philippines; Popular culture—Philippines—Korean influences

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