Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation Dept
Document Type
Archival Material/Manuscript
Publication Date
12-2021
html
Recommended Citation
Casalme, J., Dizon, J., Laguna, J., Pamaong, M., Salonga, N. R., & Soriano, S. (2021). Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/8663
Disciplines
Growth and Development | Other Languages, Societies, and Cultures
Keywords
Consumer behavior—Philippines; Popular culture—Philippines—Korean influences
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