Promoting of the use of family planning methods through radio: A Philippine experience

College

College of Liberal Arts

Department/Unit

Behavioral Sciences

Document Type

Article

Source Title

Philippine Population Review

Volume

4

Issue

1

First Page

87

Last Page

102

Publication Date

2005

Abstract

In the Philippines where the annual population growth rate is high, the promotion of modern family planning methods through radio constitutes one major activity. Does the radio, having the theoretical and potential power to reach massive numbers of people, really effect the changes as so desired by the campaigns? In other, words, is it really an effective medium? What are the measures of effectiveness? In this report., the foregoing questions are answered using data from a radio campaign effort in the Philippines. Specific experiences fron1 other countries are also discussed in an effort to provide a broad context in which the Philippine data may be better assessed.

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Disciplines

Demography, Population, and Ecology

Keywords

Radio in family planning—Philippines

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