Filipino women's use of intra-uterine device and some contextual variables: Knowledge for commercial promotion

College

College of Liberal Arts

Department/Unit

Behavioral Sciences

Document Type

Article

Source Title

TMC Academic Journal

Volume

3

Issue

1

First Page

39

Last Page

47

Publication Date

2008

Abstract

In its effort to achieve contraceptive self-reliance as a result of the gradual withdrawal of foreign donations of contraceptive supplies, the Philippines has been instituting 'e user-pay scheme. This scheme, which requires women to pay for their contraceptives has already been implemented, albeit in differing levels, for condoms, and injectables. The IUD is next to be marketed as a commercial product. To guide the IUDs transition, a synthesis of relevant and existing quantitative and qualitative information in the Philippines was undertaken. Findings suggest that IUD has commercial prospects because it has potential groups of users, and it has unique attributes on which its commercial value can be packaged. To enhance its prospects, IUD’s service provision and marketing and promotion must be improved

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Disciplines

Health Policy | Medicine and Health

Keywords

Contraceptives—Philippines; Family planning services—Philippines; Intrauterine contraceptives—Philippines

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