Attitudes of South Korean college students towards globalization

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Article

Source Title

Journal of International Business Research

Volume

7

Issue

Special issue 2

First Page

29

Last Page

46

Publication Date

2008

Abstract

This study measures the attitudes towards globalization of 95 South Korean college students at a private university in Seoul, South Korea. The 53 male and 42 female respondents were Business Administration majors. Using the Program on International Policy Attitudes (PIPA) questionnaire, attitudes towards globalization were classified into two major groups 1. attitudes towards economic globalization and 2. attitudes towards cultural globalization (PIPA, 2000). Overall, the results show that these students feel positive about economic and cultural globalization. Of the 13 items measuring economic globalization, there was a statistically significant difference in the replies of male and female respondents when asked if globalization was good for the environment. The female respondents tend to be less enthusiastic when asked if globalization was good for the environment compared to their male counterparts. Although the question on the environment was only one of the 13 items in the PIPA questionnaire under economic globalization, the results strengthen previous studies that showed that females tend to be cautious towards globalization compared to their male counterparts (Czepiec, Roxas, Jao and Suplico, 2007). The replies of male and female respondents to the 10 items measuring cultural globalization showed no significant difference. This implies that male and female respondents find cultural globalization easier to embrace rather than economic globalization. This positive attitude towards economic and cultural globalization implies that the students surveyed can be potential consumers of global products.

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Disciplines

Economics | Social and Behavioral Sciences

Keywords

Globalization

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