Adoption of online banking in Manila: What the commercial banks should learn to be competitive

College

Ramon V. Del Rosario College of Business

Department/Unit

Financial Management Department

Document Type

Article

Source Title

International Journal of Information Technology and Business Management

Volume

10

Issue

1

First Page

1

Last Page

7

Publication Date

2-28-2013

Abstract

The researcher conducted a survey consisting of 200 online banking users and non-users in Manila. The sample represented the profile of the respondents based on gender, age, civil status and education. This research examined which factors affected the acceptance of online banking in the Philippines and used factor analysis and multiple regression analysis to study the relationship. The results of the study showed that determinants such as perceived usefulness and perceived easy to use positively affected the intent to use online banking. This research recommended that learning the determinants affecting the intention to use online banking is important to the commercial banks to make them competitive in the banking industry.

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Disciplines

Finance and Financial Management | Technology and Innovation

Keywords

Internet banking—Philippines

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