Your money right at your fingertips: How Globe GCash revolutionizes the mobile money industry

Authors

Edward Joseph C. Francisco, De La Salle University, Manila

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Archival Material/Manuscript

Publication Date

2010

html

Recommended Citation

Francisco, E. C. (2010). Your money right at your fingertips: How Globe GCash revolutionizes the mobile money industry. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/6212

Disciplines

Marketing | Technology and Innovation

Note

"An integrated marketing communications campaign"

Keywords

Electronic funds transfers—Philippines; Electronic funds transfers—Philippines—Marketing

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