The best part of going to the movies: An experiment on the effect of movie trailers on viewer choices

Authors

Adrianne John R. Galang

College

College of Liberal Arts

Department/Unit

Psychology

Document Type

Archival Material/Manuscript

html

Recommended Citation

Galang, A. R. (2022). The best part of going to the movies: An experiment on the effect of movie trailers on viewer choices. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/6161

Disciplines

Psychology

Note

"Paper presented at the 46th Psychological Association of the Philippines Annual Convention, Dumaguete, Philippines"

Keywords

Film trailers—Psychological aspects; Motion picture audiences—Psychology; Consumers' preferences

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