Sm Prime Holdings, Inc.: Malling as a way of life
Added Title
Malling as a way of life
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising Department
Document Type
Book Chapter
Source Title
Rethinking Marketing: Sustainable Market-ing Enterprise in Asia
First Page
101
Last Page
111
Publication Date
2003
Place of Publication
Singapore
Publisher
Prentice Hall
Abstract
Malling has become a way of life in the Philippines with the advent of malls mushrooming in the nation. Filipinos have shifted from strolling in open parks and leisure areas to spending their weekends and even their weekdays inside malls. In this regard, SM Prime Holdings, Inc. played a significant role in this change in lifestyle habits of Filipinos because of its strategic move to establish big malls in Metro Manila and in key areas in the country. The company’s vision to establish the biggest mall in Asia—the Mall of Asia—will further assert its status as Asia’s “best-run company in the Philippines.”
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Recommended Citation
Garcia, L. R., & Esguerra, R. S. (2003). Sm Prime Holdings, Inc.: Malling as a way of life. Rethinking Marketing: Sustainable Market-ing Enterprise in Asia, 101-111. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/6090
Disciplines
Industrial Organization | Social and Behavioral Sciences
Keywords
SM Prime Holdings, Inc.; Shopping malls—Philippines; Philippines—Social life and customs
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