Sm Prime Holdings, Inc.: Malling as a way of life

Added Title

Malling as a way of life

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Book Chapter

Source Title

Rethinking Marketing: Sustainable Market-ing Enterprise in Asia

First Page

101

Last Page

111

Publication Date

2003

Place of Publication

Singapore

Publisher

Prentice Hall

Abstract

Malling has become a way of life in the Philippines with the advent of malls mushrooming in the nation. Filipinos have shifted from strolling in open parks and leisure areas to spending their weekends and even their weekdays inside malls. In this regard, SM Prime Holdings, Inc. played a significant role in this change in lifestyle habits of Filipinos because of its strategic move to establish big malls in Metro Manila and in key areas in the country. The company’s vision to establish the biggest mall in Asia—the Mall of Asia—will further assert its status as Asia’s “best-run company in the Philippines.”

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Disciplines

Industrial Organization | Social and Behavioral Sciences

Keywords

SM Prime Holdings, Inc.; Shopping malls—Philippines; Philippines—Social life and customs

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