Brand personification of selected personal products

Authors

Leonardo R. Garcia Jr., De La Salle University, Manila

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Archival Material/Manuscript

html

Recommended Citation

Garcia, L. R. (2022). Brand personification of selected personal products. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/6084

Keywords

Branding (Marketing)—Philippines; Consumers' preferences—Philippines; Brand choice—Philippines

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