Jollibee Foods Corporation
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising Department
Document Type
Book Chapter
Source Title
Services Marketing: People, Technology, Strategy
First Page
532
Last Page
538
Publication Date
2007
Place of Publication
Upper Saddle River, New Jersey
Publisher
Pearson Prentice Hall
Abstract
The Philippines ‘leading food service company has grown both organically and through acquisitions. Ranked among Asia’s top companies, it now dominates the fast-food market in its home country, where it offers four separate fast-food concepts under separate brand identities, led by the original Jollibee stores. However, despite international aspirations, it has made only modest progress overseas, where recent growth has come primarily from purchase of the Yonghe King chain in China
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Recommended Citation
Garcia, L. R., Lovelock, C., & Wirtz, J. (2007). Jollibee Foods Corporation. Services Marketing: People, Technology, Strategy, 532-538. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/6079
Disciplines
Industrial Organization
Keywords
Jollibee Foods Corporation; Fast food restaurants—Philippines; Food service—Philippines
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