Jollibee Foods Corporation
Document Type
Book Chapter
Source Title
Services Marketing in Asia: A Casebook
First Page
31
Last Page
43
Publication Date
2005
Place of Publication
Singapore
Publisher
Pearson Prentice Hall
Abstract
A Philippine fast foods company has achieved market dominance in three segments in its home country — burgers and chicken, pizzas, and Chinese food — beating out such well-known international competitors as McDonald’s and Pizza Hut. What is the secret to its domestic success and what are the lessons for its international ventures?
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Recommended Citation
Garcia, L. R., Lovelock, C., & Wirtz, J. (2005). Jollibee Foods Corporation. Services Marketing in Asia: A Casebook, 31-43. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/6078
Disciplines
Industrial Organization
Keywords
Jollibee Foods Corporation; Fast food restaurants—Philippines; Food service—Philippines
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