Marketing in a Philippine social enterprise: The case of CalaBoo Dairyard

Added Title

National Business and Management Conference (6th : 2018 : De La Salle University-Manila)

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Document Type

Conference Proceeding

Source Title

6th National Business and Management Conference

Publication Date

2018

Abstract

Social enterprises operate with a dual mission. Profit while considered important must be pursued side by side with a social mission. This duality of purpose impacts how social enterprises operate. Patterned after the study of Ignat and Leon, the study aimed to discover how marketing was done in a Filipino social enterprise, CalaBoo Dairy Yard. Through an in-depth, semi-structured interview, it was found out that the CalaBoo Dairy Yard employs entrepreneurial marketing. This result validates Ignat and Leon’s study despite the difference in context both industry-wise and country-wise

html

Disciplines

Business Administration, Management, and Operations | Marketing

Keywords

Marketing; Industries—Social aspects

Upload File

wf_no

This document is currently not available here.

Share

COinS