Marketing in a Philippine social enterprise: The case of CalaBoo Dairyard
Added Title
National Business and Management Conference (6th : 2018 : De La Salle University-Manila)
College
Ramon V. Del Rosario College of Business
Department/Unit
Management and Organization Department
Document Type
Conference Proceeding
Source Title
6th National Business and Management Conference
Publication Date
2018
Abstract
Social enterprises operate with a dual mission. Profit while considered important must be pursued side by side with a social mission. This duality of purpose impacts how social enterprises operate. Patterned after the study of Ignat and Leon, the study aimed to discover how marketing was done in a Filipino social enterprise, CalaBoo Dairy Yard. Through an in-depth, semi-structured interview, it was found out that the CalaBoo Dairy Yard employs entrepreneurial marketing. This result validates Ignat and Leon’s study despite the difference in context both industry-wise and country-wise
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Recommended Citation
Jimenez, S. V., Balatbat, M. S., & Jimenez, E. C. (2018). Marketing in a Philippine social enterprise: The case of CalaBoo Dairyard. 6th National Business and Management Conference Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/5994
Disciplines
Business Administration, Management, and Operations | Marketing
Keywords
Marketing; Industries—Social aspects
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