Ethics of business ads directed at children
College
College of Liberal Arts
Department/Unit
Philosophy
Document Type
Article
Source Title
Philosophia
Volume
41
Issue
1
First Page
46
Last Page
58
Publication Date
1-1-2012
Abstract
This essay shows why children advertising or business ads directed at children cannot be justified on moral grounds. It is argued that while the persuasive intent of business ads in general does not always lead to the manipulation of consumers, children's yet undeveloped or general lack of the capacity to make autonomous, rational, or free and informed buying decisions renders business ads directed at them necessarily manipulative. Accordingly, it is when ads are manipulative that they are unethical. And the absence of an internal mechanism in children to guard themselves against the possible manipulations of the ads directed at them renders the persuasive techniques of these ads as ways of taking advantage of their vulnerability.
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Recommended Citation
Mabaquiao, N. M. (2012). Ethics of business ads directed at children. Philosophia, 41 (1), 46-58. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/559
Disciplines
Advertising and Promotion Management
Keywords
Advertising—Moral and ethical aspects; Child consumers
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