Ethics of business ads directed at children

College

College of Liberal Arts

Department/Unit

Philosophy

Document Type

Article

Source Title

Philosophia

Volume

41

Issue

1

First Page

46

Last Page

58

Publication Date

1-1-2012

Abstract

This essay shows why children advertising or business ads directed at children cannot be justified on moral grounds. It is argued that while the persuasive intent of business ads in general does not always lead to the manipulation of consumers, children's yet undeveloped or general lack of the capacity to make autonomous, rational, or free and informed buying decisions renders business ads directed at them necessarily manipulative. Accordingly, it is when ads are manipulative that they are unethical. And the absence of an internal mechanism in children to guard themselves against the possible manipulations of the ads directed at them renders the persuasive techniques of these ads as ways of taking advantage of their vulnerability.

html

Disciplines

Advertising and Promotion Management

Keywords

Advertising—Moral and ethical aspects; Child consumers

Upload File

wf_no

This document is currently not available here.

Share

COinS