The rise of experiential brand marketing in integrated marketing communications

Authors

Aristotles C. Estrella, De La Salle University, Manila

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Archival Material/Manuscript

Publication Date

12-10-2010

html

Recommended Citation

Estrella, A. C. (2010). The rise of experiential brand marketing in integrated marketing communications. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/5006

Disciplines

Marketing

Note

"Presented at the ARMMED 14th AME Regional marketing Management Education Convention, 'Marketing at its prime: The new dimension', 10 December 2010, Centro Escolar University Malolos Campus, Malolos City, Bulacan."

Keywords

Branding (Marketing)

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