Spontaneous attention to word content versus emotional tone: Differences among three cultures

College

Br. Andrew Gonzalez FSC College of Education

Department/Unit

Counseling and Educational Psychology

Document Type

Article

Source Title

Psychological Science

Volume

14

Issue

1

First Page

39

Last Page

46

Publication Date

1-1-2003

Abstract

A Stroop interference task was used to test the hypothesis that people in different cultures are differentially attuned to verbal content vis-à-vis vocal tone in comprehending emotional words. In Study 1, Americans showed greater difficulty ignoring verbal content than ignoring vocal tone (which reveals an attentional bias for verbal content); but Japanese showed greater difficulty ignoring vocal tone than ignoring verbal content (which reveals a bias for vocal tone). In Study 2, Tagalog-English bilinguals in the Philippines showed an attentional bias for vocal tone regardless of the language used, suggesting that the effect is largely cultural rather than linguistic. Implications for culture-and-cognition research are discussed.

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Digitial Object Identifier (DOI)

10.1111/1467-9280.01416

Disciplines

Arts and Humanities | Educational Psychology

Keywords

Tone (Phonetics)—Cross-cultural studies; Semantics—Cross-cultural studies; Emotive (Linguistics)—Cross-cultural studies

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