A cut from above: The impact of loyalty program status on member's behavior

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Archival Material/Manuscript

Publication Date

2011

html

Disciplines

Marketing

Note

"Presented at the: Procter and Gamble (P & G) and DLSU-JEMA (De La Salle University - Junior Entrepreneurs Marketing Association), D.E.M.A.N.D. (De La Salle Marketing Approach for National Development), 26-27 February 2011, Sommerset Millennium Hotel, Makati City."

Keywords

Customer relations; Consumer behavior

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