Affective design and consumer response
College
Gokongwei College of Engineering
Department/Unit
Industrial Engineering
Document Type
Article
Source Title
Human Factors and Ergonomics in Consumer Product Design: Methods and Techniques
First Page
223
Last Page
232
Publication Date
1-1-2011
Abstract
Not all products are able to induce a strong affect that can influence a consumer to make a purchase. Only products that highly involve customers in the purchase process are likely to elicit strong emotions, such as expensive and highly personalized items. Consumers usually take time and effort buying these products and consider several factors in decision making, including product semantics. © 2011 by Taylor and Francis Group, LLC.
html
Recommended Citation
Seva, R. R., & Helander, M. G. (2011). Affective design and consumer response. Human Factors and Ergonomics in Consumer Product Design: Methods and Techniques, 223-232. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/3628
Disciplines
Industrial Engineering
Keywords
Product design; Shopping—Decision making
Upload File
wf_no
