Salience of stakeholders and humanistic and sustainability practices among Phil. FMCG companies
Added Title
Salience of stakeholders and humanistic and sustainability practices among Philippine FMCG companies
College
Ramon V. Del Rosario College of Business
Department/Unit
Management and Organization Department
Document Type
Article
Source Title
Academy of Strategic Management Journal
Volume
15
Issue
2
First Page
99
Last Page
105
Publication Date
1-1-2016
Abstract
According to the stakeholder management theory, practices directed towards specific stakeholders are pursued by business when the salience or importance of these stakeholders is ascertained. Consistent with this theory, this study aims to examine whether humanistic and sustainability practices among companies differ according to the salience given by these companies to their various stakeholders. Data were collected through a questionnaire from managers of Fast Moving Consumer Goods (FMCG) companies in the Philippines with regard to their humanistic management and sustainable practices. ANOVA results indicate that the level of practice differs with the level of salience given to stakeholder groups. Companies with high levels of humanistic and sustainable practice give the most salience to the competitors, government, customers and employees. Companies with the lowest level of humanistic and sustainable practice are those who give salience to the owners.
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Recommended Citation
Tibon, M. P., & Edralin, D. M. (2016). Salience of stakeholders and humanistic and sustainability practices among Phil. FMCG companies. Academy of Strategic Management Journal, 15 (2), 99-105. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/166
Disciplines
Business Administration, Management, and Operations
Keywords
Sustainable development; Industries—Social aspects
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