Salience of stakeholders and humanistic and sustainability practices among Phil. FMCG companies

Added Title

Salience of stakeholders and humanistic and sustainability practices among Philippine FMCG companies

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Document Type

Article

Source Title

Academy of Strategic Management Journal

Volume

15

Issue

2

First Page

99

Last Page

105

Publication Date

1-1-2016

Abstract

According to the stakeholder management theory, practices directed towards specific stakeholders are pursued by business when the salience or importance of these stakeholders is ascertained. Consistent with this theory, this study aims to examine whether humanistic and sustainability practices among companies differ according to the salience given by these companies to their various stakeholders. Data were collected through a questionnaire from managers of Fast Moving Consumer Goods (FMCG) companies in the Philippines with regard to their humanistic management and sustainable practices. ANOVA results indicate that the level of practice differs with the level of salience given to stakeholder groups. Companies with high levels of humanistic and sustainable practice give the most salience to the competitors, government, customers and employees. Companies with the lowest level of humanistic and sustainable practice are those who give salience to the owners.

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Disciplines

Business Administration, Management, and Operations

Keywords

Sustainable development; Industries—Social aspects

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