Writing the islands: The visualization of the Filipino in tourism articles of Philippine broadsheets

Document Type

Article

Source Title

Far Eastern University Communication Journal

Volume

2

First Page

60

Last Page

70

Publication Date

2006

Abstract

The central theme of this research rests on how images of the Philippines have been established and recreated. The important point is not to focus on how the images or identity of Filipino culture have been formulated from the outside but to examine the methods the Philippines, exercising its own journalism, has employed in shaping it. The word images of Philippines utilized to attract foreign tourists embodied the desires of the Western gaze. The themes and pictures supporting the Orientalist ecofeminine images and tradition were direct responses to what the West desired from the Orient.

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Disciplines

Arts and Humanities

Keywords

Philippines—In mass media; Tourism—Philippines; National characteristics, Philippine

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