The end of fragmented marketing

Added Title

Management action

Authors

• Reynaldo C. Lugtu Jr.

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Document Type

News Article

Source Title

The Manila Times

Volume

127

Issue

196

Publication Date

4-23-2026

html

Recommended Citation

Lugtu, R. C. (2026). The end of fragmented marketing. The Manila Times, 127 (196) Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/15172

Disciplines

Marketing

Note

Published under the column: Management action

Keywords

Marketing

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