Understanding the behavior of older adults' social media platform-swinging in the Philippines

College

College of Computer Studies

Department/Unit

Computer Science

Document Type

Conference Proceeding

Source Title

10th International Conference on Human Aspects of IT for the Aged Population (ITAP) Held as Part of the 26th International Conference on Human-Computer Interaction (HCII)

First Page

345

Last Page

361

Publication Date

2024

Abstract

As older adults embrace socialmedia, their engagement extends across diverse platforms, each offering unique features and benefits. This study investigates platform-swinging among older adults, where they strategically switch between platforms to fulfill specific needs and desires. We interviewed 11 older adults living in the Philippines in November of 2023 who used at least two social media platforms. The platform combination favored by older adults varies based on their context. However, a common combination observed in this study included Facebook, Messenger, and YouTube. Guided by the Uses and Gratification Theory, we applied thematic analysis and revealed four major themes that motivate older adults to practice platform-swinging: managing digital ties, transferring information, uplifting and managing emotions, and optimizing work processes. The respondents' ability to practice platform-swinging is facilitated by adequate internet connectivity and devices, and familiarity with the different platforms.

html

Digitial Object Identifier (DOI)

10.1007/978-3-031-61543-6_24

Disciplines

Computer Sciences

Keywords

Older people--Philippines—Social conditions; Social media--Philippines

Upload File

wf_no

This document is currently not available here.

Share

COinS