Stop losing customers: Why your retention strategy needs AI now

Added Title

Why your retention strategy needs AI now
The view from Taft

Authors

Sheila Salamanca, De La Salle University, Manila

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

News Article

Source Title

BusinessWorld

Volume

39

Issue

114

First Page

S1/7

Publication Date

1-6-2026

html

Recommended Citation

Salamanca, S. (2026). Stop losing customers: Why your retention strategy needs AI now. BusinessWorld, 39 (114), S1/7. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/14703

Disciplines

Marketing

Note

Published under the column: The view from Taft

Keywords

Artificial intelligence—Marketing applications; Customer loyalty

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