"Athletes beyond sports: A research proposal to explore the determiants" by Geraldine G. Bernardo
 

Athletes beyond sports: A research proposal to explore the determiants of sport entrepreneurship in the Philippines

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Document Type

Conference Proceeding

Source Title

7th National Business and Management Conference

First Page

822

Last Page

836

Publication Date

11-2019

Abstract

Purpose: The sport industry is one of the fastest growing sectors globally averaging at least 4% per annum. With increasing interest in sport-based entrepreneurship, the research aims to explore the determinants and the development of sport entrepreneurship in the Philippines. Method: The data will be collected through in-depth interviews with selected sport entrepreneurs, sport enterprises, and sport organizations. General guide questions will encompass Gartner’s 4 variables: the entrepreneur, the process, the structure, and the environment. Included is a review of influential literature on sport entrepreneurship, athlete entrepreneurs, and sport innovation. The study will be conducted via non probability sampling of 24 to 30 companies representing 10 sectors like events management, gym facilities, sport apparel and the like. Using the conceptual framework of innovation in sports by Nova (2015), we will arrive at the conclusions using constant comparison / grounded theory. Significance: The study aims to make a contribution towards understanding the importance of sport development to the Philippines, not only as an untapped source of economic growth but in serving as a platform that address various sustainable development goals such as education, health, and social change. The study also hopes to contribute to existing theory especially insofar as creating the value chain framework for sports, and to document the materials gathered for education and publication purposes.

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Disciplines

Entrepreneurial and Small Business Operations | Social and Behavioral Sciences

Keywords

Entrepreneurship; Sports—Economic aspects; Sports—Philippines

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