Does 'matter' matter? Rethinking value that matters

Added Title

Green light

Authors

Jonna C. Baquillas, De La Salle University, Manila
Ivan Henderson V. Gue, De La Salle University, Manila

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

News Article

Source Title

Manila Standard

Volume

39

Issue

34

First Page

B2

Publication Date

3-17-2025

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Recommended Citation

Baquillas, J. C., & Gue, I. V. (2025). Does 'matter' matter? Rethinking value that matters. Manila Standard, 39 (34), B2. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/13844

Disciplines

Marketing

Note

Published under the column: Green light

Keywords

Value; Utility theory; Consumer behavior

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