Transmedia mobilization: Agency and literacy in minority productions in the age of spreadable media
College
College of Liberal Arts
Department/Unit
Communication
Document Type
Article
Source Title
Information Society
Volume
32
Issue
5
First Page
354
Last Page
363
Publication Date
10-19-2016
Abstract
This article analyzes the transmedia strategies of three ethnic minority activist organizations in the Philippines: Cordillera Peoples Alliance, Tebtebba, and the Moro Islamic Liberation Front. The fieldwork entailed interviews with leaders of these organizations and their media teams, scholars who study these movements, and social commentators. The analysis shows the complexities of identity construction in the age of spreadable media and the importance of transmedia literacy for activists who have to navigate these complexities to effectively advance their cause. © 2016, Published with license by Taylor & Francis.
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Digitial Object Identifier (DOI)
10.1080/01972243.2016.1212620
Recommended Citation
Soriano, C. R. (2016). Transmedia mobilization: Agency and literacy in minority productions in the age of spreadable media. Information Society, 32 (5), 354-363. https://doi.org/10.1080/01972243.2016.1212620
Disciplines
Communication
Keywords
Internet and activism; Political activists--Philippines; Multimedia communications; Mass media and propaganda
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