Transmedia mobilization: Agency and literacy in minority productions in the age of spreadable media

College

College of Liberal Arts

Department/Unit

Communication

Document Type

Article

Source Title

Information Society

Volume

32

Issue

5

First Page

354

Last Page

363

Publication Date

10-19-2016

Abstract

This article analyzes the transmedia strategies of three ethnic minority activist organizations in the Philippines: Cordillera Peoples Alliance, Tebtebba, and the Moro Islamic Liberation Front. The fieldwork entailed interviews with leaders of these organizations and their media teams, scholars who study these movements, and social commentators. The analysis shows the complexities of identity construction in the age of spreadable media and the importance of transmedia literacy for activists who have to navigate these complexities to effectively advance their cause. © 2016, Published with license by Taylor & Francis.

html

Digitial Object Identifier (DOI)

10.1080/01972243.2016.1212620

Disciplines

Communication

Keywords

Internet and activism; Political activists--Philippines; Multimedia communications; Mass media and propaganda

Upload File

wf_yes

This document is currently not available here.

Share

COinS