Sales in media

Document Type

Conference Proceeding

Source Title

The 11th Advertising Congress

Publication Date

11-1989

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Disciplines

Marketing

Note

This is an excerpt of a speech delivered by Ms. Carillo last September 27 during the PRIMO General Membership Meeting at the Makati Skyline. To an account manager, practically every paragraph here counts thus only the introductory and conclusive remarks were elected.

Keywords

Sales promotion; Selling—Mass media

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