Learning from a PR CATastrophe

Authors

Jonna C. Baquillas, De La Salle University, Manila

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Document Type

News Article

Source Title

Manila Standard

First Page

B3

Publication Date

3-5-2018

html

Recommended Citation

Baquillas, J. C. (2018). Learning from a PR CATastrophe. Manila Standard, B3. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/13116

Disciplines

Animal Sciences | Social Media

Note

Published under the column: Green light

Keywords

Pet loss; Social media—Influence; Shangri-La Hotel

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